Newsletters

• Promotional or marketing newsletters are sent by businesses to prospects and customers free of charge and is intended to turn prospects into customers and customers into repeat customers.
•   Relationship newsletters are published for members of an organization (such as a club, a church or an alumni association) or for employees. Typically sent free of charge, they focus on the shared interests of the group.
•   Expert newsletters are written on a specific topic and offered by subscription to those interested in the topic. 

Remember this rule of thumb when deciding how often to publish: it takes between 500 and 600 words to fill an 8 ? x 11 page unless the page contains lots of graphics or photographs. Most adults write between 200 and 300 words per hour, so it will take between one and two hours to write enough copy for one page. A typical newsletter cycle would be one week for gathering information and generating copy; one week for design, layout, proofing and approval; one week for printing and mailing; one week for mail list maintenance.

Graphic Design Templates & Resources